Careers Database

Marketing Analyst

Role description

studies market conditions to assess the potential sales of products and services. Analyses qualitative data, trends, strategies, and competition aiming at increasing competitiveness. Assists companies to determine what products are in demand, who will purchase the products and the price they are willing to pay.

Role skills

• Inductive reasoning (bottom-down thinking)
• Capable of giving feedback
• Computer skills
• Data analysis
• Spreadsheet proficiency
• Marketing skills and software

Qualifications

Bachelor of Marketing; Bachelor of Data Analytics