Market Research Analyst
Role description
monitors, forecasts, and measures the effectiveness of marketing campaigns, sales trends and strategies using various tools and techniques. They help brands and businesses understand which products and services are in demand, which demographics comprise their target audience, and how much their target audience is willing to pay for their products or services. This information helps organisations make informed decisions about their offers, marketing strategies, and sales techniques. Market Research Analysts use data, analytics, and statistical software to predict the success of a product or service, monitor sales trends, and measure the success of past marketing campaigns.
Role skills
Qualifications
Bachelor of Marketing; Bachelor of Data Analytics